When Awadh Art Festival was born, its primary objective was to create a platform from where artists can sell their artworks in the time when the art market is slow.
When Awadh Art Festival was born, my primary objective was to create a platform from where artists can sell their artworks in the time when the art market is on a slow decline. Here in AAF, the participating artists can showcase and sell their art works to the art lovers and in return the art lovers will get to experience the artwork of more than 50 artists under one roof.
To me, Awadh Art Festival is a facilitator, which enables cross – pollination across cultures. The ability to have this position makes the Awadh Art Festival the core of where societal transformation can take place. But this is possible when the AAF sets at its core the importance of societal realities and its urgencies. For me, Awadh Art Festival has the power to advance culture and civilization by provoking thought, introspection and discussion – which in turn leads to change.